5 Skills You Will Need to Build a Successful PLR Business
Becoming a private label rights content (PLR) seller is a relatively lucrative way to generate an income online. While it’s not an entirely passive income, it will be stable if you’re consistent and good at what you do.
There is quite a bit of work involved and this is usually underestimated by most beginners who think that selling PLR is the path to quick riches. It isn’t.
It’s paved by hours of research, content creation, tech headaches, etc. and it’s all par for the course. You WILL have to go through these hard yards to become a competent and respected PLR seller.
You’ll need a few crucial skills to succeed in this business…
1. Spotting trends and hot niches
One of the most challenging tasks that beginner PLR sellers will face is coming up with topics to write or create content about. Ideally, you want to choose a topic that is popular and in demand.
The goal of every PLR seller is to sell as many copies of the PLR as possible. You can only do that if the niche you pick has many people looking for content.
This is the reason why there’s no dearth of content for topics such as weight loss, online marketing, yoga, self-help, etc. These are massive markets teeming with affiliates and marketers constantly looking for fresh content.
Being able to spot trends and hot niches is a fundamental skill you MUST possess.
There are several ways to do this. You can look at the Amazon Bestsellers for books/Kindle books to see which non-fiction books are popular.
Or you could visit the ClickBank marketplace and sort the list by popularity to discover the hottest niches.
Alternatively, you could look at what the latest and most popular PLR content is about and put your own twist to it to launch your own PLR.
For example, if someone launches a PLR bundle on ‘Focus for Success’ and it’s very popular… you could create a similar PLR package and call it ‘Success Habits for Entrepreneurs’.
By slanting your content and niching it down, you’ll have no shortage of topics to choose from. Since these topics are ‘fruit from the popular tree’, they’ll be just as sweet and well-received.
Then it’s just a matter of… research and writing…
2. Research and writing
The general rule is that you should write and create your own PLR. There are a handful of trusted PLR sellers and almost all of them write their own content.
If you wish to hire a writer, there are two downsides.
Firstly, you’ll need to find a competent writer who delivers the work in a timely fashion.
Secondly, your profit margin decreases because of the added cost. There are ways to get around this, but that’s beyond the scope of this article.
What you need to know is that being able to do good research will enable you to have factually accurate and reliable content… and…
You also need to write well so that your content is engaging, informative and coherent. PLR buyers want exceptional content to put their name to.
Your success in this business will come down to you being able to give your buyers what they need while keeping your profit margins wide enough to sustain your business.
3. Sales page and funnel creation
This is the technical side of the business and it’s one that makes most newbies squirm in their seats. There’s no need to panic here.
All you need is a good page builder such as OptimizePress, Thrive Architect, etc. to create professional sales pages. You could easily master these user-friendly page builders in a week or so.
The key to succeeding here is to overcome your mental hurdles. Stop moaning and groaning and telling yourself, “Ohhhh! I’m not tech savvy!!!! Heeeellllp!”
No one is coming to help you and you’re your best friend here. You CAN DO IT! Just get started and go slow.
Once you’re capable of building a sales page, you’ll need to write some good copy to sell your product. This doesn’t really have to be a skill because there are lots of sales copy templates out there that allow you to fill in the blanks and get started.
One good copy formula resource you can refer to: https://copyranger.com/21-incredible-copywriting-formulas-i-use/
Building a funnel is just creating extra sales pages to offer more products to those who already bought your front-end product. Do NOT overdo this. 1 or 2 upsell pages is more than enough.
Having 5 and above will just defeat the purpose and leave your buyers with a sour taste in their mouth.
4. Affiliate recruitment
Affiliate recruitment is a very important skill to have. Network with other marketers, especially other PLR sellers and become friends with them.
Start promoting their products and show that you’re able to deliver some value too. Be a friend first, before asking an affiliate to promote you.
Some marketers are ALL about the marketing and have abysmal social skills. Very often, they’re neither able to get respect nor trust from most affiliates because they’re too pushy or they only show up to ask for affiliate support. This is the wrong way to do it.
Remember to give your affiliates advance notice before your PLR launch so that they have sufficient time to prepare for your launch.
5. Money management
Good money management is a MUST! Do not blow all your earnings without reinvesting some back in your business.
Keeping aside some money will allow you to hire freelancers to create different types of content (graphics, videos, written content, etc.) for your next launch.
This will not only save you time, but your PLR bundles will become more attractive and comprehensive. This added value will elevate their status in potential buyers’ eyes and increase your chances of getting the sale.
These 5 skills are imperative for your success in this business. Neglect any one of them and your PLR business might never take off or may be stagnant for ages without progressing further.
So, pay attention to them and always seek to improve on your skills. Keep doing instead of thinking. Action is the foundational key to all success and the best way to sharpen your skills is to use them.
The success of your PLR business is in your hands.